Last updated: October 2025
1. Introduction
Welcome to Dance Supply Centre Ltd (“we”, “our”, “us”).
We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you visit our website, place an order, or interact with us online or offline.
By using our website https://dancesupplycentre.co.uk or providing us with your details, you agree to the practices described in this policy.
2. Who We Are
Dance Supply Centre Ltd
Registered in England and Wales
Email: sales@dancesupplycentre.co.uk
Website: https://dancesupplycentre.co.uk
We design and supply dance costumes, teamwear, majorette accessories, and related products to teams, individuals, and organisations across the UK.
3. What Information We Collect
We collect and process different types of personal data depending on how you interact with us.
Information you provide directly:
Your name, email address, phone number, and delivery address
Payment details (processed securely through third-party payment providers such as Stripe or PayPal – we do not store card details)
Order details, including size information, customisation notes, and design preferences
Business or team name, if applicable
Any information submitted via our contact forms, order forms, or WhatsApp links
Newsletter subscription preferences
Information collected automatically:
IP address, browser type, and device information
Usage data (how you browse our site, pages visited, time spent) via cookies and analytics tools (e.g., Google Analytics, Jetpack, or WooCommerce tracking)
4. How We Use Your Information
We use your personal information to:
Process and fulfil your orders
Communicate with you about your purchases, deliveries, or customer support queries
Send order confirmations, invoices, and tracking updates
Customise and improve our products, services, and website experience
Manage your account and team orders
Send marketing communications and promotions (only if you’ve opted in)
Comply with legal obligations, such as tax or VAT reporting
We will never sell your personal data or share it with unauthorised third parties.
5. Legal Basis for Processing
We process your information under the following lawful bases:
Contractual necessity – to fulfil your order or service request
Legitimate interest – to improve our services, prevent fraud, and maintain website security
Consent – for marketing communications and newsletter subscriptions
Legal obligation – for record-keeping, tax, and compliance requirements
6. How We Store and Protect Your Data
Your personal data is stored securely using password-protected systems and encrypted services.
We use reputable third-party platforms such as WordPress, WooCommerce, Stripe, and Cognito Forms, all of which comply with GDPR and UK data protection standards.
We retain order information for up to 7 years for accounting and tax purposes, after which it is securely deleted.
7. Sharing Your Information
We may share your data only with trusted third parties who help us run our business, such as:
Delivery couriers (e.g., Evri, Royal Mail)
Payment processors (e.g., Stripe)
Email and website service providers (e.g., WordPress, Jetpack, SiteGround or your hosting provider)
Printing and embroidery partners, where necessary to complete your custom orders
All third parties are required to keep your data secure and to use it only for the purpose of fulfilling your order or providing DSC services.
8. Cookies & Analytics
Our website uses cookies to improve user experience and help us understand how visitors interact with our site.
You can control cookie preferences in your browser settings or through any cookie consent banner shown on our site.
We use analytics tools (like Google Analytics and Jetpack) to track anonymous website usage data — this does not identify individual users.
9. Marketing & Communication
If you subscribe to our newsletter or marketing updates, we may send you:
New product launches
Special offers and promotions
Teamwear deadlines or event updates
You can unsubscribe at any time by clicking “Unsubscribe” in any email or by contacting us directly at sales@dancesupplycentre.co.uk.
10. Your Rights
Under the UK GDPR, you have the right to:
Access a copy of the personal data we hold about you
Request correction of inaccurate information
Request deletion of your data (where applicable)
Restrict or object to how we process your data
Withdraw consent for marketing at any time
Lodge a complaint with the Information Commissioner’s Office (ICO) if you’re unhappy with how we’ve handled your data (www.ico.org.uk)
To exercise any of these rights, email us at sales@dancesupplycentre.co.uk.
11. Data Retention
We retain customer information for as long as necessary to provide our services, comply with legal requirements, or resolve disputes.
For example:
Order and invoice data – up to 7 years (for tax and accounting)
Marketing data – until you unsubscribe
Website analytics – stored anonymously
12. Children’s Privacy
Our products are aimed at dancers of all ages, but our website and purchasing systems are intended for adults (e.g., team leaders, parents, or guardians).
We do not knowingly collect personal data directly from children.
13. Links to Other Websites
Our website may include links to third-party websites (e.g., courier tracking, social media platforms). We are not responsible for the privacy policies or content of those sites.
14. Updates to This Policy
We may update this Privacy Policy from time to time to reflect new laws, technologies, or services. Any updates will be posted on this page with a revised “last updated” date.
15. Contact Us
If you have any questions about this Privacy Policy or how your data is used, please contact us:
📧 sales@dancesupplycentre.co.uk
🌐 https://dancesupplycentre.co.uk